Personalize WhatsApp Messages to Boost Customer Engagement

In today’s digital world, personalization is the key to successful customer communication. You, as a business today, can benefit from WhatsApp Business APIs and significantly improve your marketing game. You can implement effective WhatsApp Engagement strategies to up their game as a Marketer on WhatsApp. One such strategy is to send personalized messages to customers on WhatsApp. Key reasons for this are to promote relationships, increase customer retention, and drive conversions. In this very blog, we will discuss how to personalize WhatsApp Messages to better customer engagement on WhatsApp and make permanent customer relationships.

What Are Personalized WhatsApp Messages, Actually

Personalized Message, in digital marketing realms, means going beyond simply using someone’s name. Personalized here means that the messages are tailored for a single user, taking into consideration the behavior of this user, his/her preferences, purchase history, location, or where they are in their journey as a customer.

Take examples of the following:

• A birthday wish card that offers a special discount
• Orders Confirmations, detailing where the delivery will happen
• Follow-up Notifications about Abandoned Carts
• Reminders about the Events one registered for

The messages help model a personal human touch for customers to feel like they matter.

How They Work: The Psychology Behind Personalization

Humans respond to relevance. When messages speak to a person’s needs, he or she will perceive them as less marketing and more like a conversation. Such an effect is achieved using personalized WhatsApp messages. Let’s see in detail how. 

Create Emotional Connection

Any message that addresses a user by his or her name and ties back to their interests feels authentic.

Increases Recall and Responses

Personalized messages have a better chance of being read and acted upon when they’re not generic or nonsensically bombarded to the user.

Creates Trust and Loyalty

When a business remembers a previous interaction, it makes the customer feel important.

Personalizing WhatsApp Messages: A Creative Method for Effective Customer Engagement

In our always-on, hyper-connected world, attention is the new currency. Personalization is one method for getting it. As a brand marketer or business owner, you can leverage personalized WhatsApp messages to elevate your engagement rates and improve your customer experience like no other process.

WhatsApp creates a real-time private space for people to communicate with their friends and family, which is more effective than relaying messages via email or SMS. WhatsApp wins at enabling personally addressed messages that create thoughtfulness in the shared content, rather than sharing generic broadcast messages, which feel blatantly intrusive to people. 

The reasons why personalized WhatsApp messages are effective are as follows:

Higher Open Rates

Stats report that WhatsApp Messages have an open rate of over 98%. This is because sharing personalized content is significantly more likely to be opened, replied to, and acted upon. Such messages will not be perceived as spam by people.

Deeper Customer Relationships

Personalization creates deeper relationships with customers by addressing them by name or delivering content relevant to their purchase history, which makes their brand feel more human, trustworthy, and familiar.

Increased Conversions

Sending Personalized Messages has been shown to accelerate more activity or any panic reaction among users, like sending offers, reminders, updates, etc., which is a far advanced move than sharing a generic one-size-fits-all campaign message.

Fewer Opt-Outs

When you send personalized content, recipients are less likely to mute you or block your number. Personalized content conveys to people that you care about them.

Personalizing Messages for Bulk Marketing: Learn with Examples

Personalized messages create a strong emotional relationship between businesses and customers. Unlike normal messages, such personalized communications seem more relevant, valuable, and attractive to people. With effective WhatsApp Marketing tips, businesses can broadcast highly targeted messages that further their Customer retention and improve their brand’s overall perception.

Use Customer Name & Order History in Messages

One of the most effective methods to personalize WhatsApp messages is to include the name, order details, or preferences. Such conversations are more human and interactive.

Example:

“Hi [customer’s name], we are launching [Product X] here, which might be relevant to you. Look forward to more such options with us!”

Segment Your Audience For Better Targeted Campaigning

Not all customers have similar interests. Businesses can improve their Customer Engagement on WhatsApp by dividing their audience:

• Purchase History (e.g., Repeated Buyers, Once Buyers)
• Demography (e.g., Age, Place, Gender)
• Engagement Level (e.g., Active User, Passive User)

Example:

“Hey [Customer’s name], as a valuable returning customer, enjoy 10% off on your next purchase! Use the code: Welcome.”

Give a Personalized Effect with WhatsApp AI Chatbot 

An AI-powered WhatsApp ChatBot can guide personal recommendations, resolve FAQs, and even provide users with product/service suggestions based on their previous interactions.

Example:

“Hi [Customer Name], I see that you have recently bought a smartphone. Would you like recommendations for accessories?”

Schedule Your Messages for Optimal Times to Ensure Maximum Engagement

Sending messages at the right time can greatly improve customer engagement on WhatsApp. Avoid bombing users with messages during odd hours. Instead, analyze customer behavior to set up the best time to send updates, offers, or reminders.

Example:

“Good Morning [customer name], start your day with a special discount offer on [Product A]! Click here to claim your 20% discount.”

Provide Personalized Customer Support

Businesses can send personalized messages to customers to offer quick support as per previous conversations and the history of their orders.

Example:

“Hi [Name of the customer], we saw that there was a problem with your final purchase. Our support team is here to help! Answer ‘Support’ for help.”

Create Exclusive VIP or Loyalty Programs

Award loyal customers with exclusive proposals via personalized messages to make them feel special.

Example:

“Hi [Customer Name], you are now part of our VIP club! Enjoy early access to our sales and special discounts.” 

Best Practices for Personalization on WhatsApp

Smart Segmenting

Segment audiences as per behaviour, location, or interests.

Take Advantage of the WhatsApp Business API

Use it to automate flows for sharing personalized messages on things like order updates, welcome messages, marketing campaigns, etc.

Automation & Authenticity

Use automation tools when appropriate, but don’t forget the conversational aspect of WhatsApp that leads to results.

A/B Test your Messaging

You must try different formatting for your messages, and also slightly different timings, and see if the messaging resonates with your audience.

Conclusion

Personalizing WhatsApp messages represents a new opportunity for brands looking to increase customer engagement on WhatsApp. WhatsApp Business API makes it easy for brands to send automatic, targeted, and relevant messages that are likely to boost customer satisfaction and retention.

So, if you are ready to take your WhatsApp Marketing to the next level, then subscribe to the Cunnekt platform and utilize its WhatsApp Business API solutions. Cunnekt offers ultimate solutions for one-on-one customer engagement.

Get in touch with us today to get started!

About the Writer

With a passion for technology, I help innovative businesses tell their stories and bring their visions to life through engaging narratives and compelling content.

JGaurav Sinandi